UPDATE TO EBAY CLASSIFIED AD LISTING PROCEDURE:
The eBay listing tool will only present you with the option of using classified ads as your
listing choice IF you select an eligible selling category where eBay allows
classified ads. For example, if you select the category "Everything Else/Information Products"
you will have the option to use a classified ad, but if you select "Shoes" you will not have the
option. Please watch the next videos to get a full picture of the category options you have.

Link to the second video Jim made about eBay classified ads: CLICK HERE

Link to the official eBay Policy page for Classified Ads CLICK HERE
Link to Auction Optimizer as mentioned in the video: CLICK HERE

Not mentioned in video, but very helpful:
Get ideas on what items get a lot of attention on eBay using the free "eBay Pulse" page.

Video courtesy of Jim Cockrum author of the all time best selling eBay success eBook
The Silent Sales Machine Hiding on eBay